Why does one’s online reputation matter so much when it comes to keeping a business afloat? Here’s a potential scenario that might get people to think twice about neglecting their online reputation. Google, which is undoubtedly one of the top companies in the world, is trying to break into the games industry with Google Stadia, an online game streaming service. It’s ambitious — perhaps a little too ambitious — though gamers are warming up to the idea of game streaming tech. Unfortunately, the creative director had a few hot takes on Twitter, resulting in a PR nightmare for Google and Stadia. If even the world’s biggest companies are suffering from blunders due to the actions of a single individual, reputation management companies are undoubtedly necessary in today’s digitized world.
What more for a new company in a competitive industry that couldn’t stop its staff from posting something that negatively impacts their reputation? New companies will likely be sent to a downward spiral due to a single action, which is a disheartening fact.
Learning how to make sure that things go smoothly is all about understanding how online reputation management (ORM) works. It will end up being tricky either way, but knowledge is power, and even the newest companies have a fighting chance with the necessary knowledge. Here are some tips to help manage a company’s online reputation.
- Starting with reputation management companies
If a company wants the best possible chance of managing its online reputation without any hiccups, the use of ORM agencies is practically mandatory. Not only will the business benefit from the agency’s best-practice methods, but they can also emulate the same methods in the future. After all, running a company well is all about learning how to cooperate with companies and services that have something substantial to give. In the case of ORM, professional help is recommended to ensure that businesses have a chance at managing their reputation online while alleviating risk.
- Reacting to negative feedback
One of the trickiest parts of managing one’s online reputation is making sure that the company never reacts harshly to negative feedback. No matter how senseless it might be, it’s always a good idea for companies to take the time to see if they can fix the situation and rebuild trust. Even if the negative reviewer no longer replies, it still shows other online users that the company is willing to go out of its way to make things right.
It is also crucial to let employees and staff know not to engage in unacceptable behavior, similar to that one creative director from Google Stadia that decided to make such a controversial post despite knowing his name was connected to the brand. Even if they explicitly state that their opinions are their own, it does not shed the company and its products in a positive light.
- Learning to make changes based on constructive feedback
Another thing to look out for would be the types of feedback that could potentially benefit a business if they made changes based on the feedback. There are some people out there with great ideas, and it might not have occurred to the company owner to give such tactics a try. The best part is that it shows the company’s willingness to make changes based on constructive feedback. Such a thing is rare, and it can help foster lifelong loyalty for most online users. Everyone loves to root for the underdog, and a startup trying to survive in a competitive industry landscape by building trust is easy to support.
- Review management tools are crucial
There are many applications and services out there connected to review management. ORM agencies tend to have systems in place to help them keep an eye on a company’s reviews, positive or otherwise. The idea is to try to drown out the negative reviews with positive feedback, all the while encouraging users to write down reviews to help boost a company’s visibility. It is connected to search engine optimization (SEO), as proper review management can help attract the Google algorithm. Fortunately, the use of review management tools is a common tactic, and it can be easy for even inexperienced companies to get started.
- Consistency is the key to success
Online reputation management is not easy, but it does not have to be a frustrating experience. Learning how to develop a routine when it comes to content is the key to managing an online reputation. Building a target demographic with a great marketing strategy is all well and good, but consistency is the way to keep people interested. A lack of consistency will lead to most online users leaving for competitors.
When there are so many roads leading to success and failure, it can be easy to feel a little overwhelmed. The slightest thing can set off a negative change in ORM, but the same thing can be said for positive changes. Staying consistent and following the tips above will help.